why does my yahoo page look different

Yahoo today is rolling a major revamp of its and flagship mobile application with a focus on offering a more personalized, socialexperience, where readerscan find stories they like, comment and debate the days news, and track stories of interest. The move is meant to better reflect how consumers are engaging with and reading news on mobile devices,but its also an attempt to shift the conversations that take place on social media sites back to Yahoo itself. The revamp comes at a time when more consumers than ever are reading the days news on their smartphones. Notes Yahoo SVP Simon Khalaf, usage of mobile news and magazine applications increased 141 percent in 2015. These days, even major tech companies are attempting to carve out their own niche in the news reading space. In addition to Google News, Apple, and Microsoft, through its internal R D group Microsoft Garage,. There are also news apps fromstartups like Flipboard andSmartNews, as well asthose from publishers themselves. Plus, many consumers now track the days news through social media, like Facebook, Twitter and Snapchat, which all cater to publishers in their own way.


Yahoo, naturally, wants to better compete in this space, too. The changes were driven by mobile trends, Khalaf tells us, but have also been applied to the Yahoo website. For starters, Yahoo says that youll no longer have to open stories in multiple browser tabs, but can instead scroll through related stories inline. It has also replaced an earlier personalization tool the plus sign (+), which told the site you wanted to see more stories like the currentone in the future with a more immediate favoriting mechanism: a heart. By clicking the heart, youll be shown more related stories underneath each article. However, Khalaf notes that Yahoos ability to deduce whats considered a related story has improved with this update. For example, in the past, a story about Tina Feys return to SNL to again mock Sarah Palin may have pointed you to other stories about Tina Fey or SNL. But following the update,Yahoos algorithms should understand that youre also potentially interested in topics like theU. S. elections, GOP news, and Palins endorsement of Trump.


Were clustering the articles and understanding the topics youd be interested in. That gives us a broader view into your interests, says Khalaf. This can also help to deliver different angles on the same story to readers, he notes. In addition, Yahoo will actively encourage its readers to spend more time on the site and in its app discussing and debating the stories presented. That seems counter to the current trend which seesusers taking their opinions off-site to places like Facebook and Twitter. And it reflects a desire on Yahoos side tobe seen as a social platform, not just a news aggregator. A lot of people shut down their commentsI understand that, but I think we want to actually encourage the conversation, not stifle the conversation, Khalaf explains. We do have technology to elevate and empower the healthy debates, instead of shedding light on the unnecessary name-calling that exists.
That seems like a shot across the bow of the currently troubled Twitter, which has been slammed in the past from not doing enough to shut down cyberbullying and abuse on its platform.


But Yahoos commenting system itself (which relies on voting comments up and down) is not new, and its certainly filled with um choice language, lets say. Commenters today just write words like dumba$$ or truck in place of profanity. And they regularly refer to article subjects in offensive ways, calling them names like: ignorant, dumb, ghetto, disgusting, mental, stupid, a tramp, nasty, and more. (These examples were pulled from one single comments section, in fact! ) Theres a reason why many publishers pulled the plug on the commenting cess pool and let social media claim the peanut gallery for its own. But on updated Yahoo site, comments are first-class citizens again. The site will now surface comments in-line, meaning theyll appear right below article when the comments icon is clicked. If you click the option to view all youll be able to scroll through the rest, and leave your own. (A Yahoo account, of course, is required for that).


Finally, Yahoo will let you track stories of interest, which is useful when trying to stay on top of breaking news. On the web, you can click a follow button then click on a bell icon at the top-right to see those stories youre following when there are updates. On mobile, youll be sent push notifications. The day when people just consume news is gone, says Khalaf. Its not about aggregating the newspeople want to converse around media. Thats what we provide. The changes are rolling out now to the, and Yahoo and applications. C. Taylor embarked on a professional writing career in 2009 and frequently writes about technology, science, business, finance, martial arts and the great outdoors. He writes for both online and offline publications, including the Journal of Asian Martial Arts, Samsung, Radio Shack, Motley Fool, Chron, Synonym and more. He received a Master of Science degree in wildlife biology from Clemson University and a Bachelor of Arts in biological sciences at College of Charleston. He also holds minors in statistics, physics and visual arts.

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