why does my yahoo page look different
Yahoo today is rolling a major revamp of its and flagship mobile application with a focus on offering a more personalized, socialáexperience, where readersácan find stories they like, comment and debate the dayÁs news, and track stories of interest. The move is meant to better reflect how consumers are engaging with and reading news on mobile devices,ábut itÁs also an attempt to shift the conversations that take place on social media sites back to Yahoo itself. The revamp comes at a time when more consumers than ever are reading the dayÁs news on their smartphones. Notes Yahoo SVP Simon Khalaf, usage of mobile news and magazine applications increased 141 percent in 2015. These days, even major tech companies are attempting to carve out their own niche in the news reading space. In addition to Google News, Appleá, and Microsoft, through its internal R D group Microsoft Garage,. There are also news apps fromástartups like Flipboard andáSmartNews, as well asáthose from publishers themselves. Plus, many consumers now track the dayÁs news through social media, like Facebook, Twitter and Snapchat, which all cater to publishers in their own way.
Yahoo, naturally, wants to better compete in this space, too. The changes were driven by mobile trends, Khalaf tells us, but have also been applied to the Yahoo website. For starters, Yahoo says that youÁll no longer have to open stories in multiple browser tabs, but can instead scroll through related stories inline. It has also replaced an earlier personalization tool Á the plus sign (+), which told the site you wanted to see more stories like the currentáone in the future Á with a more immediate favoriting mechanism: a heart. By clicking the heart, youÁll be shown more related stories underneath each article. However, Khalaf notes that YahooÁs ability to deduce whatÁs considered a ÁrelatedÁ story has improved with this update. For example, in the past, a story about Tina FeyÁs return to SNL to again mock Sarah Palin may have pointed you to other stories about ÁTina FeyÁ or ÁSNL. Á But following the update,áYahooÁs algorithms should understand that youÁre also potentially interested in topics like theáU. S. elections, GOP news, and PalinÁs endorsement of Trump.
ÁWeÁre clustering the articles and understanding the topics youÁd be interested in. That gives us a broader view into your interests,Á says Khalaf. This can also help to deliver different angles on the same story to readers, he notes. In addition, Yahoo will actively encourage its readers to spend more time on the site and in its app discussing and debating the stories presented. That seems counter to the current trend which seesáusers taking their opinions off-site to places like Facebook and Twitter. And it reflects a desire on YahooÁs side toábe seen as a social platform, not just a news aggregator. ÁA lot of people shut down their commentsÁI understand that, but I think we want to actually encourage the conversation, not stifle the conversation,Á Khalaf explains. ÁWe do have technology to elevate and empower the healthy debates, instead of shedding light on the unnecessary name-calling that exists. Á
That seems like a shot across the bow of the currently troubled Twitter, which has been slammed in the past from not doing enough to shut down cyberbullying and abuse on its platform.
But YahooÁs commenting system itself (which relies on voting comments up and down) is not new, and itÁs certainly filled withÁ umÁ choice language, letÁs say. Commenters today just write words like Ádumba$$Á or ÁtruckÁ in place of profanity. And they regularly refer to article subjects in offensive ways, calling them names like: ignorant, dumb, ghetto, disgusting, mental, stupid, a Átramp,Á nasty, and more. (These examples were pulled from one single comments section, in fact! ) ThereÁs a reason why manyá publishers pulled the plug on the commenting cess pool and let social media claim the peanut gallery for its own. But on updated Yahoo site, comments are first-class citizens again. The site will now surface comments in-line, meaning theyÁll appear right below article when the comments icon is clicked. If you click the option to Áview allÁ youÁll be able to scroll through the rest, and leave your own. (A Yahoo account, of course, is required for that).
Finally, Yahoo will let you track stories of interest, which is useful when trying to stay on top of breaking news. On the web, you can click a ÁfollowÁ button then click on a bell icon at the top-right to see those stories youÁre following when there are updates. On mobile, youÁll be sent push notifications. ÁThe day when people just consume news is gone,Á says Khalaf. ÁItÁs not about aggregating the newsÁpeople want to converse around media. ThatÁs what we provide. Á The changes are rolling out now to the, and Yahoo and applications. C. Taylor embarked on a professional writing career in 2009 and frequently writes about technology, science, business, finance, martial arts and the great outdoors. He writes for both online and offline publications, including the Journal of Asian Martial Arts, Samsung, Radio Shack, Motley Fool, Chron, Synonym and more. He received a Master of Science degree in wildlife biology from Clemson University and a Bachelor of Arts in biological sciences at College of Charleston. He also holds minors in statistics, physics and visual arts.
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