why do we need creativity and innovation

Now that you understand the various levels of creativity, you can implement some strategies that will boost your company's ability to create and innovate. Truly creative people have developed their ability to observe and to use all of their senses, which can get dull over time. Take time to "sharpen the blade" and take everything in. Innovation is based on knowledge. Therefore, you need to continually expand your knowledge base. Read things you don't normally read. Your perceptions may limit your reasoning. Be careful about how you're perceiving things. In other words, defer judgment. Practice guided imagery so you can "see" a concept come to life. Let your ideas "incubate" by taking a break from them. For example, when I'm working on a big business project, one of the best things I can do to take a break from it is play my guitar or the flute for a few minutes, or take a ride on my motorcycle.


It shifts my brain into another place and helps me be more innovative and creative. Experience as much as you can. Exposure puts more ideas into your subconscious. Actively seek out new experiences to broaden your experience portfolio. Treat patterns as part of the problem. Recognizing a new pattern is very useful, but be careful not to become part of it. Redefine the problem completely. One of the lines I've been sharing for the past few decades is: "Your problem is not the problem; there is another problem. When you define the real problem, you can solve it and move on. " After all, if you had correctly defined the real problem, you would have solved it long ago because all problems have solutions.


Look where others aren't looking to see what others aren't seeing. Come up with ideas at the beginning of the innovation process. and then stop. Many times we come up with several ideas and start innovating, and then we come up with more ideas and never get a single idea done. At some point you have to turn off the idea generation part of the process and really work on the innovation and execution part in order to bring a project to life. Create Your Own Success
Discussions about innovation are often made difficult because people are unclear about the exact meanings of some key terms. In particular there is confusion about the difference between creativity, innovation and invention. Let us start with some definitions: Innovation is the implementation of something new.


Invention is the creation of something that has never been made before and is recognized as the product of some unique insight. If you have a brainstorm meeting and dream up dozens of new ideas then you have displayed creativity but there is no innovation until something gets implemented. Somebody has to take a risk and deliver something for a creative idea to be turned into an innovation. An invention might be a product or device or method that has never existed before. So every invention is an innovation. But every innovation is not an invention. When your company first published its website that was a major innovation for the company even though many other websites already existed. We tend to think of an innovation as a new product but you can innovate with a new process, method, business model, partnership, route to market or marketing method.


Indeed every aspect of your business operation is a candidate for innovation. Peter Drucker said, Every organisation must prepare for the abandonment of everything it does. So do not restrict your vision of innovation to products. Some of the most powerful innovations you can make are in business methods and customer services. If we look at companies like Dell, eBay and Amazon we see that their great innovations were with their business models rather than in new products. Innovations can be incremental or radical. Every improvement that you make in products or services can be seen as an incremental innovation. Most businesses and most managers are good at incremental innovation. They see problems in the current set-up and they fix them.


Radical innovations involve finding an entirely new way to do things. As such they are often risky and difficult to implement. Most larger organisations and most managers are poor at radical innovation. If you had been making LP records then you could have introduced incremental innovations in your design and marketing. However if this was your strategy then a radical innovation, the CD, would eventually kill you. The CD manufacturer could similarly introduce various incremental improvements. Once again a radical innovation, music downloads over the internet, would make your offering obsolete. So we need to constantly look for incremental innovations and radical innovations. We need to develop creativity and turn it quickly into innovation.