why do we have to work so hard

Working hard is good for you when you know what you are working for. Working hard reaps the greatest rewards when you are enhancing your life and the life of those around you. Years of chasing the life of a successful corporate executive was extremely hard work, until I started chasing my success as a life coach. Nothing is more exhausting that spending your days trying to help others find their best lives, but it's an exhaustion met with happiness at the end of my day.


A far cry from my stress migraine of the olden days. Did I ever think that the hard work of my childhood, schooling and professional years would lead to this? Nope. Not for a minute. It took a bit of reprogramming, a splash of faith and an overall desire to define my success and my hard work, in my terms.
How is it possible that we're both working harder and finding it more difficult to make a living? Maybe the same thing is making work cheap and life expensive.


It's the productivity paradox. Sped up, slimmed down, squeezed dry, or simply shut out, the American worker faces an unprecedented slump. The numbers say we're getting better at our jobs, but paychecks suggest we're worse off. Since the recovery began, corporate profits have captured nearly 90 percent of the growth in real income. Wages and salaries have accounted for 1 percent. That's "unprecedented," Northeastern University economists, but it ain't new.


Productivity (that's work/time) has increased seven times faster than wages in the last 30 years. There's a lot of online ink about the productivity paradox, memorably deemed our in a provocative article by and, coeditors of Mother Jones. It boils down to one question. Why does it seem like people have to work harder and harder to make the same amount of money? (or: HOW CONSUMERS FOUGHT WORKERS, AND WON) This conflict between consumers and workers is an important piece of the productivity puzzle.


Workers have lost power since the heyday of organized labor in the mid-20th century. Meanwhile, consumers are in their heyday right now. Family spending dominates the U. S. economy more than any other big economy. But wait, you're thinking, how can the middle class support a consumer-dominated economy if the middle class isn't making more money? Four reasons. First, in the 1960s, women joined the workforce, and dual-income households grew.


Second, in the 1970s and 1980s, white collar workers started putting in longer hours. Third, in the 2000s, the housing boom made families feel richer than their paychecks. Fourth, consumers discovered it was more affordable to buy clothes, food, electronics -- you know, stuff -- despite poor salaries. Why? Stuff got cheap. IF WORK IS CHEAP, WHY IS LIFE SO EXPENSIVE? (or: PRODUCTIVITY IN ALL THE WRONG PLACES)