why do my sent emails go to spam

Email is a big part of everyday
business. Both sending and receiving. We all get mail from
people we don't know asking for information about doing
business with us. Unfortunately, not all responses we send
are received and read. One of the most frustrating things is when you get an email
from someone that hasn't properly configured their mail
program with their correct return address. In this case,
the response you send will come back as undeliverable. At
least this time you know that the person didn't get your
response and you might have a phone number or other way
to contact them.

But what happens when you send a response and it goes into
their Spam or Junk folder instead of their Inbox? Since
it didn't bounce back you're assuming that the email was
delivered and read. In reality, unless the recipient checks
their Spam folder they will never know that you responded
to their inquiry. So why would your email not go into their Inbox?

There are
several reasons that email ends up in someone's Spam or
Junk folder:
The recipient has set up 'rules' in their mail program that are too generic and therefore tagging your mail as spam. Spammers are getting smarter and more aggressive every day and so are spam filters that try to keep up with them. As a result we need to pay attention to what are often the small details in our email that may restrict the deliverability of our email correspondence. If you're a seriously large sender, beware--The big three (Google, MSN/Hotmail, and Yahoo as well as that wanna-be monster AOL) all seem to have serious challenges to people who send more than X number of emails to them per second (honestly, that number is not published as far as I know).

Regardless of what you do, regardless of how legit you are, they all seem to get touchy when you jam a bunch of email down their throats. It's worse when you're just getting started and they don't "trust" you yet.

The "big" senders such as Socketlabs, SMTP. com etc all throttle sending to sites in the beginning, but especially the big hosts. We were having some similar issues with a well established, properly setup host. When we added a short delay between sends to similar hosts (i. e. when our server sends an email to hotmail followed by another email to hotmail, it delays a few miliseconds) our delivery rate to those hosts skyrocketed. Sure, it slows down sending at little bit, but we're still able to get out several hundred thousand emails a day without fail.

Know, however, that you can never guarantee that an email will not be spam or even 100% guarantee that it'll be delivered. Between overzealous spam rules, inept users, the blackhole of AOL and connectivity challenges of a nationwide network, there are a million and one reasons why your email may never reach an inbox. The only thing you can do is ensure that you've covered your bases and that from your end it's good to go.